We manage content creation and publishing for busy corporate and business leaders looking to grow their profile and presence on Linkedin without needing to spend time doing it themselves
Why Build a Personal Brand on LinkedIn?
Be positioned as an authority in your field to create opportunities for career advancement, whether at your current company or a new one
Establish yourself as a Thought Leader to gain media attention and have others reaching out to you for your thoughts and insights
Create greater awareness for your offer through your personal brand to attract ideal customers and more inbound leads
Attract paid speaking and training opportunities from others eager to learn from your years of experience and expertise
LinkedIn has been one of the biggest unlocks that helped me - and many others - leverage the platform to be positioned as experts in our field, creating and capitalizing on numerous opportunities to grow our business, advance our careers or create additional income streams.
There are many corporate and business leaders who would love to tap into the LinkedIn opportunity and experience the same level of success. The problem?
They do not have the time to create and post content. They're busy building their business, executing in their roles or spending quality time with their family outside of work to build their personal brands on LinkedIn.
This is where we come in.
Through our LinkedIn Content Management Services, we will help you create content and manage the distribution of your content across LinkedIn to strategically build your personal brand, creating more opportunities for you to achieve your professional or business goals.
We do majority of the work so you won't have to.
"I engaged Winston for marketing training because I got to know him, his thinking, mindset and capabilities through his content on LinkedIn. Over a period of time following him it was evident he knew what he was talking about and I saw the value he could bring to the table.
This factored heavily in the decision to bring him in to train our team how to be better at what we were already doing with content and add more value to the organization."
Kerry-Ann Stimpson — CMO, JMMB Group
Why Work With Me?
You're not getting a ghost writer, content creator or LinkedIn poster. What you're getting is someone with over 15 years in the field of marketing executing for companies and delivering business outcomes using digital content.
Customized Content Strategy
LinkedIn CMS is more than simply creating and posting content. We help you build out a full LinkedIn content strategy tailored to help you achieve your specific goals
Practice What We Preach
We do not promote what we do not practice ourselves. We use the same frameworks and strategies to build our brand to attract new opportunities
Years of Career Experience
Our experience in content goes beyond posting on LinkedIn. With over 13 years of doing content marketing for companies you get both the experience and expertise
Predictable Process for Predictable Results
We take the guesswork out of getting results through repeatable systems for delivering predictable results. Nothing is left to chance how to execute and deliver
Has LinkedIn Worked For You?
Since going all in 2019 every opportunity that has come my way has been the result of creating and distributing content on LinkedIn to build my personal brand. Every inbound lead, every business deal, every podcast and speaking appearance, ALL LinkedIn.
What Does the Process Look Like?
1. Client Assessment (timeframe: 60-90 minutes)
Getting a better understanding of your goals, experience, expertise, etc. to learn how best to position you and your brand
Collaborative ideation of what success and a personalized strategy would be
Walkthrough of existing content assets and what needs to be created
Agree on KPIs and how success will be measured
2. Strategy Development (timeframe: 7 days)
Organizing insights to create a 90-day action plan and strategy (at the end of the first 90 days we adjust for a second 90-day execution)
Creating a documented strategy outlining specific details on approach for approval
3. Content Creation (timeframe: 14 days)
Based on plan selected we create content for a 30-day calendar period, meeting once per month for 1-hour to plan the next 30-day calendar period
Once approval of content is given it will be scheduled to go out on agreed days
To increase the effectiveness and speed of results we recommend spending a maximum of 15 minutes per day responding to comments and messages.
How Much Does it Cost?
There is one-time cost of $400 which covers developing the content strategy as well as optimizing your LinkedIn profile to align with the brand you want to create. This includes LinkedIn banner graphic and revamping the copy of your LinkedIn profile.
We have standard plans for easier selection which are shown in the table below. However, we are flexible in you customizing the plan that best suits you (minimum of two posts per week).
For Custom Plans
Cost per text post (without image) - $100
Cost per text post (with image to edit) - $150
Cost per carousel (creative: 5 slides) - $250
Cost per audio clip (creative: 2-3 minute clip) - $300
Cost per video clip (creative: 2-3 minute clip) - $400
All prices quoted in USD
For Standard Plans (see below)
Covers two (2) posts per week (8 total in a calendar month).
Can either be two text posts or
One text and one creative