We manage content creation and publishing for busy Founders looking to leverage LinkedIn to grow their business by building their online profile and presence, without needing to spend time doing it themselves
Why Build a Founder Brand on LinkedIn?
Attract more inbound sales opportunities by positioning as the go-to-solution to help your ideal customers solve their problems
Differentiate your company brand in your market and category through building your Thought Leadership and influence
Amplify the reach and awareness of your company brand through media appearances and speaking engagements
Close sales deals faster by building brand authority and trust with your prospects through your content and expertise
Get your sales reps in the door with decision makers with little resistance by creating top-of-mind awareness before the first outreach
Attract investors and top talent to help scale by sharing your journey, wins and the things that make your company special
LinkedIn has been one of the biggest unlocks that helped me - and many others - leverage the platform to be positioned as experts in our field, creating and capitalizing on numerous opportunities to grow our business and create numerous opportunities for exposure.
There are many Founders who would love to tap into the LinkedIn opportunity. The problem?
They do not have the time to create and post content. They're too busy thinking about new ways to grow revenue and market share, managing their team and executing on their vision.
This is where we come in.
Through our LinkedIn Content Management Services, we manage the creation and distribution of your content across LinkedIn to strategically build your Founder brand, opening new doors of opportunity to achieve your business goals.
We do the work so you won't have to.
"I engaged Winston for marketing training because I got to know him, his thinking, mindset and capabilities through his content on LinkedIn. Over a period of time following him it was evident he knew what he was talking about and I saw the value he could bring to the table.
This factored heavily in the decision to bring him in to train our team how to be better at what we were already doing with content and add more value to the organization."
Kerry-Ann Stimpson — CMO, JMMB Group
Why Work With Me?
You're not getting a ghost writer, content creator or LinkedIn Influencer. What you're getting is someone with over 16 years in the field of marketing executing for companies and delivering business outcomes using digital content.
Customized Content Strategy
LinkedIn CMS is more than simply creating and posting content. We help you build out a full LinkedIn content strategy tailored to help you achieve your specific goals
Practice What We Preach
We do not promote what we do not practice ourselves. We use the same frameworks and strategies to build your brand to attract new opportunities
Years of Career Experience
Our experience in content goes beyond posting on LinkedIn. With over 13 years of doing content marketing for companies you get both the experience and expertise
Predictable Process for Predictable Results
We take the guesswork out of getting results through repeatable systems for delivering predictable results. Nothing is left to chance how to execute and deliver
Has LinkedIn Worked For You?
Since going all in 2019 every opportunity that has come my way has been the result of creating and distributing content on LinkedIn to build my own brand. Every inbound lead, every business deal, every podcast and speaking appearance, ALL LinkedIn.
What Does the Process Look Like?
1. Client Assessment (timeframe: 60-90 minutes)
Getting a better understanding of your goals, experience, expertise, etc. to learn how best to position you and your brand
Collaborative ideation of what success and a personalized strategy would be
Walkthrough of existing content assets and identify what needs to be created
Agree on KPIs and how success will be measured
2. Strategy Development (timeframe: 7 days)
Organizing insights to create a 90-day action plan and strategy (at the end of the first 90 days we adjust for a second 90-day execution)
Creating a documented strategy outlining specific details on approach for approval
3. Content Creation (timeframe: 14 days)
Based on plan selected we create content for a 30-day calendar period, meeting once per month for 1-hour to plan the next 30-day calendar period
Once approval of content is given it will be scheduled to go out on agreed days
To increase the effectiveness and speed of results we recommend spending a maximum of 15 minutes per day responding to comments and messages.
How Much Does it Cost?
There is one-time cost of $400 which covers developing the content strategy as well as optimizing your LinkedIn profile to align with the brand you want to create. This includes LinkedIn banner graphic and revamping the copy of your LinkedIn profile.
We have standard plans for easier selection which are shown in the table below. However, we are flexible in you customizing the plan that best suits you (minimum of two posts per week).
For Custom Plans
Cost per text post (without image) - $100
Cost per text post (with image to edit) - $150
Cost per carousel (creative: 5 slides) - $250
Cost per audio clip (creative: 2-3 minute clip) - $300
Cost per video clip (creative: 2-3 minute clip) - $400
All prices quoted in USD