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Fractional Content Marketing Lead
We come in and do it for you, or with you if you prefer, to build and scale your content engine through research, strategy development, project management, talent sourcing and execution
Content Strategy Development
We assess your business, goals, competitors and target customers to develop a documented strategy your team can follow to execute on their own to deliver on your marketing and business goals
Content Strategy Consultation
Not ready to fully commit? We do 1-to-1 consultations at your convenience and pace to help identify your content needs, and how to better align them with your business goals to get results
Content Marketing Workshops
We also offer workshops to help your marketing team identify the gaps and blocks hindering their success with content marketing. Then train on our systems and frameworks for creating an efficient content engine, and our approach to content ideation, creation and alignment that creates business impact and customer value
Fractional Content Marketing Lead
As the Fractional Content Marketing Lead we'll manage the build out and implementation of your content marketing programs freeing up your time - and spending less resources - so you and your team can focus on other areas of your marketing and revenue operations. You gain control over tight deadlines, without needing additional hires or increased pressure on your team.
What Does That Look Like?
1. Analysis and Assessment
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Customer research including interviews to understand the needs of your audience, why and how they buy and what makes your brand unique to them
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Assessing your business including products, sales process and current marketing activities to get the full scope and understanding of your business
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Situational and competitor analysis to identify your strengths and opportunities to capitalize on and threats to address
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Analyzing your data channels and tools such as CRM, social media insights, web traffic, etc. to understand what's working currently and the gaps that exist
2. Strategy Development & Execution
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Organizing qualitative and quantitative data to build out an action plan and strategy
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First 90 days
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Next 90 days
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Next 6-12 months
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3. Test & Iterate
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Taking a 30-45 day period to test to see what works and what doesn't based on data gathered and adjusting our strategy and execution along the way
4. Project Management
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Ensuring deadlines are met
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Sourcing and managing talent as needed
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Overseeing the entire implementation process
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Getting in the trenches to execute with team as needed
5. Reporting
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Weekly updates and reporting to leadership on current progress and next steps
Prices quoted in USD
Content Strategy Development
In some cases you don't need someone to build out an entire content marketing program, just someone to create the strategy with unique insights and a different approach. For these cases we come in to do all the ground research and analysis work and put together a strategy based on where you are today, where you want to go and how content can get you there.
What Does That Look Like?
1. Analysis and Assessment (timeframe: 30-40 days)
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Customer research including interviews to understand the needs of your audience, why and how they buy and what makes your brand unique to them
-
Assessing your business including products, sales process and current marketing activities to get the full scope and understanding of your business
-
Situational and competitor analysis to identify your strengths and opportunities to capitalize on and threats to address
-
Analyzing your data channels and tools such as CRM, social media insights, web traffic, etc. to understand what's working currently and the gaps that exist
2. Strategy Development (timeframe: 7 day)
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Organizing qualitative and quantitative data of action plan and strategy
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First 90 days
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Next 90 days
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Next 6-12 months
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Create documented with all findings/data, insights and recommendations for next steps
3. Present Content Strategy Document (timeframe: 1-2 hours)
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Present document to leadership for final approval
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Question and answer session to clarify
Pricing: $2,700 one-time cost
Price quoted in USD
Content Strategy Consultation
If you've thought about implementing content marketing but not sure if it's a fit for you or you may have reservations about getting start, we offer consultation to help you with the first few steps of getting started without the contractual commitment that comes with a fractional content lead. That way you can go at your own pace, and start and stop the engagement as you please.
What Does That Look Like?
1. 1-Hour Session
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Discussion on your business, goals and what you're hoping to achieve through content marketing
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Screen share walk-through and assessment of your brand and content with, highlighting what's being done right and where can be improved
2. Documented Recommendations
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Outline of what was discussed with recommendations on way forward
Pricing: $300 per/hour
Price quoted in USD