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Using Webinars for Buyer Research to Develop Our Go-to-Market Content Strategy banner.png

In the first of our webinar series we go through how we used webinars to conduct buyer research in order to create our go-to-market content strategy for a new product launch.

In this webinar we go through:
 

  • Our process for conducting buyer research using webinars

  • How we decided on what topic our webinar focus should be

  • Converting customer insights into actionable strategies

  • The 4 areas to focus on when developing your own go-to-market content strategy

  • Keeping your brand top-of-mind with buyers who aren't ready to buy (but may be later on)

Plus many more!

Watch the full webinar below.

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