In the first of our webinar series we go through how we used webinars to conduct buyer research in order to create our go-to-market content strategy for a new product launch.

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In this webinar we go through:
 

• Our process for conducting buyer research using webinars

• How we decided on what topic our webinar focus should be

• Converting customer insights into actionable strategies

• The 4 areas to focus on when developing your own go-to-market content strategy

• Keeping your brand top-of-mind with buyers who aren't ready to buy (but may be later on)

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Plus many more!

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Watch the full webinar below.