"We decided to engage ICAD Marketing because we were looking for someone who understood business and strategy, and had delivered results before using content marketing.
What stood out to us was how detailed they were in their approach. They took the time to understand our business and the clients we wanted to go after, partnering with us to build our content operation as a team that cared about our business and its success."
Tanvir Bhangoo — CEO, TBX Digital
Most content and digital marketing efforts often fail to drive business results.
Based on our research and discovery calls with Startup Founders and SMB Marketing Leaders the top three challenges they struggle with are
But these are merely symptoms of a much bigger problem.
The real problem is Content Marketing is seen as a marketing tactic not a business strategy, which operates in silo rather than a cohesive unit with other revenue teams. This creates a situation where the focus is delivering on marketing outcomes, but fails to deliver on business outcomes.
Building the content engine that takes a holistic approach to Content Marketing.
With a holistic approach we bring strategy, structure and collaborative alignment to your content marketing efforts with a focus on revenue, allowing you to...
Content Marketing +
Social Media Management
We do the work to build your content engine to fuel revenue growth through our process and frameworks, plus manage your social media channels
Our content management service for busy Founders looking to leverage LinkedIn to create new sales opportunities and business growth.
1. Analyze your content operation
We analyze your entire business operation and current content operation to identify where you are today and the gaps that have or may potentially prevent the success of your content marketing programs.
2. Build your content infrastructure
We implement the systems and frameworks plus execute to create a repeatable process for content ideation, creation, distribution and measurement across all channels, testing to see what is most effective to deliver on OKRs.
3. Scale your content engine
Finally, layering on top of the foundation built to create a fully integrated content operation that serves all revenue functions and business goals short-term, while preparing for long-term future growth. This way your content engine scales and supports your business as it grows.